Samsung Mobile Phones Equipped With TransFlash/microSD Slots to Support TrustedFlash For Secure Music, Entertainment, M-Commerce and More
SanDisk® Corporation (NASDAQ:SNDK) today announced that Samsung Mobile Communication Division, one of the world's l eading mobile phone manufacturers, will be our lead partner in providing mobile phones that support the new SanDisk TrustedFlash cards. TrustedFlash offers mobile phone manufacturers like Samsung superior storage, security and content management capabilities on their handsets. The announcement was made today at the CTIA Wireless I.T. and Entertainment 2005 trade show in San Francisco, where SanDisk is exhibiting products in booth #944.The removable TrustedFlash memory cards from SanDisk will be sold in the popular microSD ™, miniSD ™ and SD ™ formats. These cards include the intelligent cryptographic engine needed for the storage of premium content, such as music, video, and games, on flash memory cards. The TrustedFlash technology also opens up new capabilities for flash memory cards, such as recording mobile TV standards like DVB-H and DMB. TrustedFlash cards will also be used in mobile commerce applications in the future.
Having TrustedFlash support will give users of Samsung's mobile phones direct access to the most current content. These cards also provide easy access for consumers to purchase albums, games and videos, either through the Internet or through their wireless provider. The two companies worked closely together to integrate SanDisk's
TrustedFlash software development kit (SDK) into Samsung handsets.
Yoram Cedar, senior vice president for Emerging Mobile Markets at SanDisk, said, "Samsung Mobile Communication Division manufactures some of the most exciting handset models in the market today, with music and video playback, games, over-the-air downloads and other cutting-edge services. SanDisk is pleased that Samsung
Mobile Communication Division has adopted TrustedFlash to help consumers get the premium content they crave, and we look forward to working with Samsung on many exciting mobile entertainment projects."
Additional launch partners for SanDisk's TrustedFlash platform include Yahoo! Music, NDS and PocketTunes.
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
SanDisk's product and executive images can be downloaded from www.sandisk.com/Corporate/MediaKit/
SanDisk's web site/home page address: www.sandisk.com
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. SanDisk is an authorized licensee of the SD trademark. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).
This press release contains certain forward-looking statements, including expectations for new product introductions, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, no security technology can be guaranteed to be 100% secure and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.