Cedar In Charge Of The Handset Business And Corporate Engineering
SUNNYVALE, Calif., Nov. 29, 2005 - SanDisk Corporation (NASDAQ: SNDK) announced today the promotion of Yoram Cedar to the position of executive vice president of the handset business and corporate engineering at SanDisk. In his new position, Cedar will report to Sanjay Mehrotra, SanDisk's chief operating officer, and will have responsibility for leading the creation of new flash memory platforms and markets for the mobile phone business. In addition, he will continue to have responsibility for SanDisk's worldwide corporate engineering organization as well as developing the U3, education, mobile content and ecommerce markets.
"Yoram's promotion to executive vice president is well deserved and commensurate with his proven management skills and experience in the flash memory industry," said Mehrotra. "Under his direction, Yoram has led SanDisk's engineering and emerging market business development organizations to develop TrustedFlash™, a highly secure platform for the storage and distribution of premium content for handsets and other mobile devices. Also developed were the new U3 platform that is designed to enable consumers to have their work space with them wherever they go, as well as the FlashCP™ secure end-to-end platform for the education market. This has allowed SanDisk to create new businesses and markets that are expected to power future growth for the company. In addition, Yoram's leadership has helped SanDisk to maintain its lead in both NAND Multi-Level Cell (MLC) technology and worldwide market share for removable storage cards. Yoram is a valued member of SanDisk's executive management team."
Cedar was previously the senior vice president of engineering and emerging market business development, responsible for the engineering development and transfer to production of SanDisk's retail and OEM business unit products, the continued development of storage cards as well as NAND memory development, assembly and packaging engineering and new emerging platforms.
Cedar began his career at SanDisk in 1998 when he joined as vice president of systems engineering. He has extensive experience working in product definition, marketing and development of systems and embedded flash-based semiconductors. Prior to SanDisk, he was the vice president of new business development at Waferscale Integration and has more than 20 years of experience in design and engineering management of electronic systems.
Cedar earned Bachelors and Masters degrees in electrical engineering and computer architecture from Technion, Israel Institute of Technology, Haifa, Israel.
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the U.S. and other countries. FlashCP and TrustedFlash are trademarks of SanDisk Corporation. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s). This press release contains certain forward-looking statements, including expectations for company growth, new applications, markets, and customers that are based on the company's current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for the company's products may grow more slowly than the company's expectations or there may be a slower adoption rate for these products in new markets that the company is targeting, no security technology can be guaranteed to be 100% secure, slower than anticipated development and growth of anticipated markets for U3, and the other risks detailed from time-to-time in the company's Securities and Exchange Commission filings and reports, including, but not limited to, the company's Form 10-K and quarterly reports on Form 10-Q. Reference to above websites does not constitute incorporation of any of the information thereon into this press release. The company does not intend to update the information contained in this press release.